September 2022- November 2023

Director, Vertical Product Marketing, Content Strategy, and Public Sector

I drove our iconic brand by creating marketing strategy, content and events directly targeting the security decision makers and policy makers in education, state and local government, civilian and defense federal government, and healthcare. I partnered with executive leaders, campaign strategists, field marketing, public sector sales and product managers and segment PMMs by implementing integrated marketing programs and customized content.

I created marketing activities and content that delivered new opportunities, accelerated existing ones and created new pipeline, leading CrowdStrike to new record quarterly growth.

I owned and produced event content, speakers, agendas, and demo materials as well as all new top-of-funnel core content for essential campaigns and GTM, including ebooks, infographics, websites, sales materials and webcasts.

November 2017 – September 2022

Director, Security Services Product Marketing

Lead product marketing for IBM Security Services, a $1.4+ billion business unit.

Directed the product marketing for services competencies across Strategy, Risk and Compliance; Cloud Security; Threat Intelligence and Incident Response; Data and Application Security; and Infrastructure and Endpoint Security.

Launched virtual event series on On24 with compelling video and web content, and designed planned and executed booths and client experiences at RSA, Black Hat, Gartner, and AWS security events.

Managed a team of four (4) product marketing managers using the principles of Agile Marketing and ran programs across multiple product teams and an extensive partner marketing strategy.

Editor in Chief- IBM Security

Led end to end content marketing for IBM Security, an 8,000 employee, $3 billion business unit.

Other roles: Senior Product Marketing Manager, X-Force Red - Public Sector Industry Marketing Manager- IBM Security

July 2016 - September 2017

Sr. Product Marketing Manager

I was the first product marketing hire at Indeed and helped establish the team and grow it to over 17 people.

Managed 15 products across Indeed, and managed 22 launches in the first year

Drove all aspects of sales enablement and training, web copy, customer facing product messaging, emails and digital marketing

Created product naming launch documentation and go-to-market activities for new product enhancements and launches.

May 2015- July 2016

Sr. Product Marketing Manager

Was responsible for customer facing product messaging, blogs and whitepaper creation and editing supporting 8 products in the Email Hosting and Applications division known as Cloud Office at Rackspace, including Office 365, Google Apps, AWS, Email Archiving and Sharepoint.

I managed sales enablement, web copy and design, launch project for new product enhancements and launches

I provided support for lead generation activities and campaigns, product training and technical SME sales support. I provided tradeshow representation, speaking, and execution of booth staffing, as well as management and presentation of executive level deep dive immersion sessions on Office 365.

September 2008 - May 2015

Global Sr. Marketing Manager

Owned strategic planning, development and coordination of all external marketing activities as well as the internal marketing communications programs and customer loyalty programs to promote the sale and continued use of Dell Security and Encryption, Email Management and AlertFind Services

Developed and implemented marketing policies, programs and activities related to market research, marcom and promotion, product/brand management and product development and pricing supporting 5 SaaS products with over 40 million in annual revenue.

December 2023 - Present

Senior Director, Vertical Product Marketing and Early Stage Products

At Phenom, I am a senior marketing leader executing product marketing and content creation across the portfolio for events, web, and sales, focused on our unique value for specific verticals.

I am a storyteller and content creator, making engaging customer success stories and product narratives through various mediums such as research reports, videos, blog posts, podcasts, and case studies.

I have served as a product evangelist both internally and externally, promoting Phenom’s products and engaging with stakeholders to drive adoption and account growth.