Powerful marketing strategies, activities and content for Phenom, CrowdStrike, IBM, Dell Technologies, Indeed, and Rackspace.

Successful content strategy and product marketing combines creativity, teamwork, strong writing and a balance of types and channels. Explore some of my work as a content marketer and product marketing leader, that reflects a passion for innovation and a dedication to achieving exceptional outcomes.

Over the last 19 years I have been proud to create amazing content, launched groundbreaking products, and I gained some important skills along the way:

Content Creation and Editorial: Thought leadership, messaging, whitepapers, blog posts, sales enablement. Define content strategy for the entire sales funnel and drive sales goals.

Writer, Editor: Have written and coordinated dozens of executive presentations, long form research, blogs, video scripts, email templates, sales materials, bylines, case studies and website
Leadership: Marketing director, team leader, strategist, natural leader and coach, with a sense of humor.
Event Management: Virtual and in-person event content production, speaker coordination, demo materials, booth and experience design.
AI Skills: Adept at prompt engineering and leveraging emerging AI tools, leverage emerging trends and use cases for AI for efficiency, data analytics and automation
Product Marketing: Go-to-market activities and project management from messaging to launch, identify target personas, competitive analysis, launch digital, web, and content projects.
Product evangelist: Passionate and self-confident public speaker and evangelist, able to easily communicate technically complicated subject matter in a booth or on stage.
Social Media: Social media and community engagement expertise.
Certifications: Pragmatic Marketing certified marketing leader.

It all starts with an idea…

I have been involved with designing client experiences and led messaging and content for major tradeshows like RSA, Black Hat, Think, Dell World, Gartner Security and Risk, AWS re:Inforce, DRII, HIMSS, FS-ISAC, and more.

IBM Security
RSA Booth

Year
2022

I love being an evangelist, explaining value and benefits of solutions that solve real world problems. Whether hosting a webcast or speaking on a main stage, or interviewing a valued customer panel- I love bringing powerful content to life. For IAMPHENOM I presented and managed speakers for a dozen sessions shown to over 1400 attendees.

Phenom

IAMPHENOM Conference

Year

2024

…but successful execution requires a great team and strong leaders.

Industry marketing is a powerful example of creating a targeted marketing message and materials that will resonate with a specific audience. I am passionate about dialing into what each set of customers needs, and loved making the agenda and content and coaching our speakers for the 2023 Government Summit.

CrowdStrike
Public Sector Government Summit

Year
2023

Content is King

Speaker and Author

Platform consolidation in cybersecurity is driving competition and innovation. With this ebook, I also created and delivered a full presentation to 400 attendees at Gartner S&R in 2023.

Read it
Virtual Events

As the world has shifted to new ways of working, events and content delivery have evolved as well. In 2020 and in 2021 I led the creation, promotion and production of the first ever X-Force Red Con, focused on the Incident Responders and Hackers of IBM Security.

Web Content
Video Marketing

Video Content requires crisp copy, and vision to storyboard exactly what story you want to tell in 3 minutes- or :30 seconds. I was proud to work on the Let’s Create campaign for IBM Security, and made over a dozen case studies, product demos and explainer videos for IBM Security services.

Video
Blogs and Social

An effective content strategy will not only generate leads, but interest, awareness and thought leadership. Combining public sector and education expertise allows for a blog that lays out best practices and promotes new innovations from the product team.

Read the blog
Thought Leadership

Top of funnel thought leadership marketing content earns customer loyalty, generates brand interest and drives conversation for sales. I managed the creation of this asset from ideation to final design, as one of multiple key campaign assets released each quarter.

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Industry Focused Messaging

Clear concise digital marketing that tells your story and doesn’t contain fluff and buzzwords is a vital part of effective product marketing. I created several industry focused campaigns at CrowdStrike that speaks to the unique challenges each of our customers face.

See the page
Data Science and Research

At Indeed, I led the effort to launch customer awards and recognition, helping create effective employer branding and driving ABM. Deep data science research and full marketing program development and execution created job seeker excitement and engagement and supported cross selling of advanced employer tools on the Indeed platform.

See the report
Webcast Host

Customer’s before and after stories bring your technology to life. See the recap of this recent Phenom customer webcast that attracted hundreds of prospects and existing clients.

See Recap
Market Research and Report

I led end to end ideation, research, analysis, and wrote and designed the 2025 State of High-Volume Hiring Report.

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